Privacy Policy
Last Updated: February 18, 2026
Introduction
Welcome to Sugar Bowl Resort. We are committed to protecting the privacy of our guests and users. This Privacy Policy outlines the types of information we collect, how we use it, and the steps we take to safeguard your information when you visit our website, make reservations, or interact with us online.
By using Sugar Bowl Resort's website or services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Sugar Bowl Resort collects various types of information to provide and improve our services to you. This information can be broadly categorized as follows:
Information You Provide to Us
While this policy primarily focuses on automatically collected data as requested, please note that we may also collect personal information you voluntarily provide to us when you make a reservation, purchase lift tickets, sign up for newsletters, fill out contact forms, or participate in surveys. This may include your name, email address, phone number, physical address, and payment information.
Automatically Collected Information
When you visit and interact with our website, certain information about your device and browsing activity is automatically collected. This data helps us understand how our website is used and allows us to improve your experience. Automatically collected information includes:
- IP Address: Your Internet Protocol (IP) address, which is a numerical label assigned to your device when it connects to the internet.
- Browser Type: Information about the web browser you are using (e.g., Chrome, Firefox, Safari, Edge).
- Operating System: Details about the operating system running on your device (e.g., Windows, macOS, iOS, Android).
- Pages Visited: The specific pages you view on our website, the time spent on those pages, and the order in which you accessed them.
- Date and Time of Access: The exact date and time when you accessed our website.
- Referring/Exit Pages: The URL of the page that referred you to our site and the URL of the page you exit to.
Cookies and Similar Technologies
Sugar Bowl Resort's website uses "cookies" and similar tracking technologies to enhance your experience. A cookie is a small data file placed on your device by a website. Cookies help us to:
- Remember your preferences and settings.
- Analyze how our website is used and measure performance.
- Personalize your content and advertising.
- Provide security and prevent fraudulent activity.
You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, declining cookies may prevent you from taking full advantage of the website.
Third-Party Services
We may employ third-party companies and individuals to facilitate our service, provide the service on our behalf, perform website-related services, or assist us in analyzing how our service is used. These third parties may have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Examples of third-party services we might use include web analytics providers (e.g., Google Analytics), booking engines, payment processors, and customer support platforms. Each of these third parties has its own privacy policy which you should review.
Advertising
We may use information collected about your visit to our website to provide you with more relevant advertisements about Sugar Bowl Resort and its offerings. This may involve the use of cookies and other tracking technologies by third-party advertising partners to deliver targeted ads based on your browsing history and interests.
You can often opt out of personalized advertising by visiting the Network Advertising Initiative Opt-Out Page or the Digital Advertising Alliance's Consumer Choice Page.
Children's Privacy (Under 13)
Sugar Bowl Resort's website and services are not intended for children under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website and services after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
Contact Us
If you have any questions or concerns about this Privacy Policy, please do not hesitate to contact Sugar Bowl Resort: